"Wayshowing relates to wayfinding as writing relates to reading and as speaking relates to hearing. The purpose of wayshowing is to facilitate wayfinding. Wayshowing is the means. Wayfinding is the end.” — Per Mollerup in “Wayshowing: A Guide to Environmental Signage Principles & Practices”.
Per developed this new term for his book to clarify the distinction. We applaud and thank him!
And if you think about it the term makes much more sense: the result of our work is to show the way, not find the way. The people using our product find the way and we’ve made it insanely easy because we’ve shown it clearly, precisely, and beautifully!
Practice it: Wayshowing. Wayshowing. Wayshowing. Yes, it’s a little more difficult on the tongue but you’ll get it.